Stucki Jewelers: Free jewelry if it snows on Christmas


Imagine receiving free jewelry if it snows on Christmas Day. The crooner himself surely would have applauded that.

For the fifth straight year, Stucki Jewelers of downtown Grass Valley, the region’s oldest continually operating jewelry store, is offering a “free if it snows” promotion for Christmas.

Here’s the basics: buy Jewelry on Friday, November 29 and Saturday November 30, and if at least one inch of snows falls at the Nevada County Airport on Christmas Day, your purchases are free. (Read the complete rules at

Last year, it snowed 1.8 inches on Christmas Day, and Stucki refunded 48 customers more than $53,000. And happily, too, since Stucki owners James and Nicole Arbaugh had a “snow” insurance policy.

The Arbaughs, who also operate Stucki Engravers & Distinctive Gifts down the street, are among the most innovative small business owners in the foothills. Their business is a case study in how focusing on creativity, quality and customer service can help grow your business.

In mid-October, James, a Graduate Gemologist from the prestigious Gemological Institute of America, will travel to Antwerp, Belgium, the world’s diamond capital, to buy the precious gems. Many of them have been pre-ordered by astute customers. James will hand-select others for Stucki’s holiday display cases.

On November 9, during Grass Valley’s Holiday Open House, Stucki will hold a festive party when the Arbaughs return, offering Belgian waffles and chocolates to shoppers.

Stucki makes custom jewelry (you can design your own on their CAD software); sells gold quartz jewelry (popular at Cornish Christmas); and offers top lines such as “Hearts on Fire,” branded as “the world’s most perfectly cut diamond.”

Stucki is known for its customer service. Even customers who move away to bigger cities still turn to Stucki for repair work, cleaning and other services.

Stucki Engravers & Distinctive Gifts is also on the roll. It just began selling Waterford Crystal, saving foothills residents a trip to the Roseville mall for the world-famous crystal-ware, including holiday ornaments.

Stucki Engravers also is now selling items from Reed & Barton, known for their superb design and superior craftmanship.

The new products, complete with its existing inventory, makes Stucki a prime stop for wedding and baby gifts.

Stucki’s engraving capability also is unique in the foothills, and it offers a perfect personal touch to a Waterford, Reed & Barton or other gift.

Stucki now has the capability to handle even larger engraving orders — hundreds of items at a time — thanks to its new sandblast-engraving technology. The store’s handiwork ranges from handsome engraved craft beer glasses for Jernigan’s Tap House to stunning trophies for the “Dancing with Our Stars” for competition at The Center for the Arts.



(caption: Stucki owner James Arbaugh in Antwerp’s Diamond District).

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