California Organics a stalwart organic grocer and grill

ORGANIC GROCERY STORES HAVE GROWN exponentially, thanks to the shift toward a healthier lifestyle. More than half of Americans now buy some organic food at least once a month, according to the Food Marketing Institute.

California Organics, located in Nevada City, is a stalwart organic grocer in the Foothills. Its meat counter is the only 100 percent certified organic meat and fish counter in the nation, according to the owners. Its produce is 100 percent third-party certified organic, and its deli prepares its offerings from scratch.

“No boil’n bags, no artificial flavors, no microwaves, no kidding,” is its motto. Now California Organics is going to become an anchor tenant at the foot of Broad Street in historic Nevada City, helping to pave the way for a “sustainable” food movement that is revitalizing and reshaping the identity of the Gold Rush-era town.

The emphasis: fresh and local, just like the “Gourmet Ghetto” in North Berkeley. California Organics expects to relocate to Broad Street around the first of the New Year, according to Owner Chris Kysar. The new store has the potential to create 28 new jobs. “The businesses downtown are catering a lot to the visitor, and what I have heard time and time again from my customers is that this would be a reason to go downtown,” Kysar says.

Customers will benefit from curbside loading, as well as an electric shuttle that goes to parking lots in Nevada City. The grocery store also will feature an “Organic Grill,” featuring real organic cooking using fresh, local ingredients. Examples will include sesame-crusted Ahi Tuna, smoked salmon salad, Greek
spinich salad, an organic rib-eye steak, even a veggie burger made from scratch. An organic beef or bison burger will be offered, too. For visitors, the store will be an ideal place to gather ingredients for a picnic.

Chris insists on keeping the store personal. He invites customers to call him on his cell phone directly with their comments.

You can’t beat that for getting close to your customer.

California Organics
135 Argall Way, Nevada City
530-265-9393
www.californiaorganics.com

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