Visit our new mobile-friendly website

Sierra FoodWineArt magazine launched a new mobile-friendly website geared for travelers to the Sierra Foothills and Northern Sierra during the Bay Area and Los Angeles Travel & Adventure Shows this winter.

The shows — among the largest travel shows in the country — drew thousands of people, including speakers such as travel legend Rick Steves and Samantha Brown, host of Travel Channel’s Great Weekends.

Sierra FoodWineArt distributed its new winter issue at the show and marketed the new mobile website. “Now, to ring in the new year, we are launching a new mobile website, which we believe is the most robust for any lifestyle magazine or travel website in our region,” said Publisher Jeff Pelline. “And it’s free, just like our magazine.”

The mobile-friendly website is an “on the go” guide for visitors — when they’re traveling on I-80, or Hwys. 49, 50, 20 or 89, in Sierra Foothill or Sierra towns or enjoying the outdoors. Unlike an “app,” it doesn’t have to be downloaded. You merely type into your iPhone or smartphone, and it automatically appears.

The mobile site has more interactive features than desktop sites. Once a user logs onto, he or she is promoted to share their exact location. This gives visitors information on attractions and venues that are in close proximity.

“Thanks to features like GPS, tech tools like the iPhone are great for the traveler looking for hotels or restaurants or information,” said John Golicz, CEO of Connecticut-based Unicomm, which hosts the travel show.

Highlights of include directories and GPS mapping for dining and nightlife, wine tasting, beer tasting, lodging & B&B, weddings, spas & wellness, art galleries and theaters, Tahoe-Truckee ski resorts, visitor attractions and parks — even pet friendly travel. All of the magazine’s archived article and blog posts — more than 1,000 of them — are tailored for smart-phone reading.

Other features include:

•Specific guides and content for Truckee-Tahoe, Grass Valley, Nevada City and Auburn.

•Integration with Open Table to make a dinner reservation and Trip Advisor, for reviews and hotel bookings.

•An interactive regional events calendar and artist registry.

•Real-time weather reports and webcams.

•Social media integration with Facebook, Twitter and Pinterest. promotes food, wine & beer, art & music and travel for Tahoe, Truckee, Grass Valley & Nevada City, Auburn and Placer and Nevada County CA. Visit from your iPhone or smartphone.

The mobile website’s designer was Mobi Manage, which has bult mobile websites for Yosemite National Park, the San Diego convention and Visitors Bureau, Visit Orlando, Visit Santa clara and Cold Stone Creamery, among others.

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

  • Follow us on PinterestFollow us on Pinterest