FoodWineArt photographer nets new credit

Award-winning Nevada County artist Lisa Redfern of Redfern Photography — whose photos appear on the cover of Sierra FoodWineArt magazine — is really starting to come into her own.

Employing the distinctive techniques she’s christened as “transformative art,” her imaginative visual renderings on behalf of businesses has resulted in netting her another new credit: having her artwork of Nevada City’s Chamber of Commerce selected by SureWest Communications to be featured on the cover of one of their regional editions, shipping to homes and businesses this week.

Similarly, Redfern’s dreamy style was recognized by the publisher who took over Sierra Food Wine Art in 2009 which highlights entertainment offerings regionally in Sacramento, the Sierra foothills, Lake Tahoe, and Reno.

As the featured cover artist for the magazine under the leadership of publisher Jeff Pelline, Redfern’s “transformative art” showcases a regional business each issue, often leveraging the prevalence of lovely old historic buildings in the Sierra.

A veteran journalist of 30 years previously with the San Francisco Chronicle and a founding editor of CNET, Pelline recalled, “As soon as I saw one of Lisa’s paintings at a local restaurant, I immediately knew her style was ‘the look’ we’d been seeking to give our magazine distinctive cachet as well as a competitive branding edge.”

Redfern has been the featured cover artist on four quarterly issues to date for the magazine.

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