FoodWineArt magazine and Grass Valley Wine Co. on KCRA TV in Sacramento

The latest issue of our magazine, Sierra FoodWineArt, was shown on KCRA television in Sacramento last night, as part of a news feature on the new Grass Valley Wine Co. The new downtown wine venture — featuring Bent Metal, Montoliva, Pilot Peak and Solune wineries — is on the cover of the summer issue.

The KCRA news segment provided visibility for us — but most important, the wineries. Grass Valley is becoming a wine tasting destination, with Smith, Avanguardia and Sierra Starr also opening new downtown tasting rooms — many of them in renovated buildings. (The Grass Valley Wine Co. is in the old The Union building on Mill St.)

The goal of our magazine is to help bring residents from the “flatlands” to the foothills for wining and dining and the arts. This week we distributed thousands of copies of the summer issue in the foothills (Auburn, Grass Valley, Nevada City and Placerville), as well as Sacramento, Tahoe/Truckee, Reno and Butte County.

We go to hundreds of locations with our free quarterly publication: I dropped a bundle off myself at the Sierra Nevada Brewing Co. in Chico, for example. Beale Air Force base is another drop-off spot. Another example: the Atlantis casino in Reno.

The magazine also has a companion website called sierraculture.com. To read an exact digital copy of the latest issue, including the article on Grass Valley Wine Co., click here.