New Earth Market: Yuba City’s biggest organic market

MORE AMERICANS ARE EATING GREEN. More than half say they prefer to eat organic food, largely because it tastes better and is better for the environment, according to recent polls.

To meet the demand, more grocery stores are expanding their organic and natural offerings. More natural grocery stores are opening too.

Last spring, nine local families teamed up to open a new full-service natural foods market in Yuba City, offering an alternative to driving to Sacramento, Roseville or Chico for similar products.

Called New Earth Market, the newly built 18,500 sq.ft. store offers competitively priced organic, sustainable and seasonal products harvested within a 100-mile radius. Trained New Earth team members also strive to educate customers about the foods they eat and help them to lead healthier lives.

“New Earth Market is committed to our customers and our community,” says Kevin Cotter, the market’s managing partner. “We not only provide high-quality products and unmatched customer service, but we also support the well being of our community and our environment.”

The independently owned store has created 55 new jobs, “gives back” to the community by donating to nonprofit causes and helps to plug a big “retail leak,” estimated at millions of dollars annually out of the area.

The market offers fresh produce, organic dairy products, all-natural meats, fresh seafood, artisan cheeses, natural supplements and beauty care products.

It also has a juice and coffee bar, deli with grab-and-go salad and sandwich offerings, as well as catering services for any size event.

The store has a large selection of premium wines and 289 beers,including craft brews. Customers also are treated to wine tastings, a beer club, cheese school and cooking classes.

Local non-profits and businesses are invited to the store regularly to showcase their services and products. The store also exhibits the work of local artists.

Locals welcome New Earth Market. “It’s a breath of fresh air,” says one shopper. “The food is fresh and flavorful, and the staff is wonderful.”

1475 Tharp Rd., Yuba City
530-673-9355 NewEarthMarket.com

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