Spring issue going out this week

"American River Canyon in Spring" by Elizabeth Carmel

The Spring issue of Sierra Food WineArt is going out this week — our biggest yet. It will be distributed at 200 locations in Reno, Sacramento, Tahoe/Truckee, the Foothills and Butte County.

A digital version, which you can read like a print magazine, also is online at our new website, sierraculture.com. The digital version also includes hyperlinks to the food, wine and art in the region.

The Sacramento Bee editors are so fond of our website that they are promoting it on their new network called “Sacramento Connect,” which debuts on sacbee.com this week. This guarantees that a lot of  people will be viewing sierraculture.com, a go-to publication for bringing people from the “flatlands” to the foothills for food, wine and art.

In print, we  have increased our press run and the size of our magazine for the Spring issue, our largest yet. Highlights include:

•A FoodWineArt guide to the Amgen Tour of California bike race that starts in Nevada City in May, complete with a map as it passes through Grass Valley, Auburn and the foothills. We also write about the local wineries who are releasing special labels to honor the race.

•The boom in downtown tasting rooms in the foothills, featuring Sierra Starr’s and Smith’s new tasting rooms in Grass Valley. We also had a “scoop” this week about a new wine bar coming to Grass Valley, featuring Pilot Peak, Solune, Montoliva and Bent Metal (which will be open for business in April). It will be called the Grass Valley Wine Company at Union Square.

•A focus on eating well, including the release of “Placer County Real Food,” a cookbook that debuts this Spring. It shows you how to buy and cook food year-round from our local farmer’s markets. We also write about vegetarian Mexican food at foothills restaurants and have published a guide to seasonal produce in the foothills, from In the Kitchen in Nevada City.

•The boom in craft beer, which is growing despite the recession and where to find it in the foothills and Truckee/Tahoe.

•Articles featuring Las Katarinas restaurant in Nevada City; Florio’s Fine Foods in Grass Valley; Apollo Olive Oil in Oregon House; the Sinclair Family Farm in Penryn; Monkey Cat and Drooling Dog BarBQ in Auburn; and The Lodge at Tahoe-Donner.

•The growth of Placer County wineries, as exemplified by up-and-comer Lone Buffalo Vineyards.

•Articles featuring Tahoe’s Concours d’Elegance wooden boat show, Music in the Mountains (with a new conductor this season), As if Studios in Grass Valley, the Nevada County Historical Society and Kodo Arts.

•A profile of Roseville photographer John Johnson, whose work is shown at the Old Town Gallery in Auburn.

We also will be out and about distributing our issue at events throughout the foothills and Sierra, including the Amgen bike race, California Preservation Foundation conference, Tahoe Concours d’Elegance and other events. We also are a sponsor of the Sierra Festival of the Arts in Grass Valley.

-Jeff and Shannon Pelline

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