10 reasons why we built a mobile-friendly website

Editor’s note: We launched our mobile-friendly website in January. Just type www.SierraCulture.com into your iPhone or smartphone. Here are 10 reasons:

1. Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18 months) (The Next Web)

2. 1.08 of the world’s 4 billion mobile phones are smartphones (Source: Hubspot)

3. Apple and Android represent more than 75% of the smartphone market (Source: Hubspot)

4. 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010 (Source: Hubspot)

5. 91% of mobile internet access is for social activities, versus just 79% on desktops (Source: Hubspot)

6. Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile (Source: Hubspot)

7. QR code scans increased 300% in 2011 compared to 2010 (Source: Hubspot)

8. The average tablet user spends 13.9 hours per week with the device (Source: Hubspot)

9. 38% of our daily media interactions are on smartphones (Source: Hubspot)

10. 80% of searches conducted on a smartphone are spontaneous. (Source: Hubspot)


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