Center for the Arts: Planning to preserve, upgrade its facility

We regularly help distribute flyers for The Center for the Arts in Grass Valley through our Reno and Truckee-Tahoe distributor, along with promoting them in our magazine, as we do with all our customers (for no extra charge). Our goal is simple: Promoting arts and culture in our region in print, online and reinvesting in a new mobile website, customized for “on the go” travelers.

When we met with our distributor over breakfast at JAX in Truckee last week, he commented that the Sierra Arts Foundation in Reno was highly impressed with the lineup of artists that performed in Grass Valley, thanks to The Center for the Arts, InConcert Sierra, Music in the Mountains and others.

“She was blown away with the talent being booked in the foothills, on a par with a much bigger city such as Reno,” he told me.

With that, our family hopped aboard the California Zephyr for a trip from Colfax to Denver in a sleeper car, a brief break from the day-to-day bustle. On route, an email from The Center popped into our email box.

“We are an extremely active performing arts center especially for a rural community and bring artists to the area that are mostly seen in areas with a much larger population,” wrote Executive Director Julie Baker in the newsletter.

“In 2013, we sold close to 30,000 tickets, presented 125 ticketed events not including events that run for multiple days (plays etc) . In addition, we were home to numerous free non-ticketed events and rentals while hosting 32 art exhibitions and the Free Fall Colors Open Studios Tour. . . We care deeply about providing excellent customer service to our patrons and artists and continually strive to make improvements to our services and facilities.”

“With this in mind, on January 6, 2014 we added a $2 facility fee to each ticket purchased. These funds will be put into a restricted account to maintain, preserve and upgrade our facility.”

“It is our hope that the programming we provide brings great joy and benefit to our community, and you understand that this additional fee will be used exclusively to maintain the facility we affectionately call The Center. ”

It’s a good idea, and we support it. Read “Arts & Prosperity: Fueling an economic rebound.”

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!

You must be logged in to post a comment.

  • Follow us on PinterestFollow us on Pinterest