FoodWineArt magazine articles now reprinted in Sac Bee

The first of our magazine’s articles is published in the print version of the Sacramento Bee this morning.

It is our article on Page 1 of the current issue titled “Mountain Mandarins: A Sweet Treat,” running ahead of the 18th Annual Mountain Mandarin Festival in Auburn this weekend. The article promotes the dozens of Mandarin farmers in the region, some of them here for generations, and their marquee crop. It also discloses the newly discovered health benefits of Mandarins.

The article is published on the front page of the Bee’s “Food & Wine Section” (page D1), providing additional exposure for our magazine and our advertisers and helping to draw more visitors to the foothills. This tourism promotion comes at no cost to taxpayers — unlike media familiarization or FAM tours, for example, — merely building on the ongoing collaboration of the two publications. The relationship will continue with each issue.

The article is written by editor/publisher Jeff Pelline, a long-time award-winning journalist at the San Francisco Chronicle and elsewhere. An interactive map of the Mandarin Orchards is published online as well. The award-winning photography from Sierra FoodWineArt is being republished in the Bee too, providing added exposure for local photographers.

While Editor at CNET in San Francisco, Jeff’s newsroom won a prestigious National Magazine Award in New York City, joining the ranks of national publications such as the Atlantic Monthly, National Geographic and The New York Times magazine, among others. It was among the first National Magazine Awards for an Internet media outlet.

The Bee is the largest circulation newspaper and website in Northern California, apart from the San Francisco Chronicle. It is California’s fifth largest newspaper and the nation’s 25th largest.

This marks the continued growth of Sierra FoodWineArt magazine under the ownership of Shannon Pelline, Jeff’s spouse, whose background includes helping to manage growing businesses in the Bay Area.

Sierra FoodWineArt just agreed to a new three-year deal to publish the official Placer County Welcome Guide, and the Nevada County Board of Supervisors unanimously selected us to maintain the county’s flagship tourism website GoNevadaCounty.com for the coming fiscal year. We received our signed contract late last week.

We collaborate with a wide range of organizations including the Sacramento Bee. Others include the Placer County Visitor’s Bureau, Placer Valley Tourism, PlacerGROWN, Sierra Vintners, Nevada County Arts and the Joint Chambers of Nevada County, among others.

Our free quarterly magazine now circulates 14,000-20,000 copies each quarter to the foothills (Auburn, Grass Valley and Nevada City), as well as Reno, Truckee/Tahoe, Folsom/Rocklin/Roseville/Granite Bay, Sacramento, Marysville, Yuba City, Chico and Paradise. We also have some targeted distribution in the Bay Area and are planning to increase circulation in the Bay Area and add Monterey/Carmel next year. We are locally owned and operated.

Thanks to all our readers and advertisers for their support, helping to make us a “go to” publication for drawing visitors to our region and promoting food, wine, art, fall foliage and tourism events such as the Mandarin Festival, Cornish Christmas and Victorian Christmas. All our content is updated quarterly, packaged with relevant photos and editorial. It is posted online and archived on our companion website SierraCulture.com, also promoted by The Bee.

(photo credit: Wayde Carroll)

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