Coffee’s third wave: First Folgers, then Peet’s, now Temple and others

NORTHERN CALIFORNIA INGENUITY HAS helped give rise to America’s coffee culture, now a booming $30-billion-a-year industry. More than 60 percent of Americans say they drink coffee, totaling 400 million cups per day. Coffeehouses and cafes now surpass fast-food restaurants in their growth. The first wave of coffee began in the Gold Rush-era when Folgers Coffee […]