The Snowball Express

IN THE 1930S, VISITORS TRAVELED from the Bay Area and Sacramento to Truckee on Southern Pacific railroad’s “Snowball Express.” Now our magazine calls the internet the “Snowball Express”—to spread the word about our region’s burgeoning food, wine and beer, and music and arts scene, with a “snowballing effect.” This is one reason we also have […]

Visit SierraCulture.com: Your “go to” guide for summer travel

THE SIERRA FOOTHILLS AND TRUCKEE-TAHOE are home to some of America’s best attractions, and we have a new guide to help you: Our magazine’s new website customized for smartphone reading. Just type into your iPhone or smartphone: SierraCulture.com. The site first prompts users to share their exact location and then provides information on attractions and […]

Visit our new mobile-friendly website

Sierra FoodWineArt magazine launched a new mobile-friendly website geared for travelers to the Sierra Foothills and Northern Sierra during the Bay Area and Los Angeles Travel & Adventure Shows this winter. The shows — among the largest travel shows in the country — drew thousands of people, including speakers such as travel legend Rick Steves […]