Placer County hires Bugs series creator David Carter to design its State Fair Exhibit

Placer County Visitors Bureau, in partnership with Placer County, has commissioned David Carter to design the 2015 Placer County State Fair Exhibit. The Counties Exhibit is one of the most popular attractions at the California State Fair. With more than 750,000 visitors in just 17 days, the Visitors Bureau is able to widely market and […]

Exclusive: Grass Valley Courtyard Suites to get Tesla charger

Grass Valley Courtyard Suites soon will become the first business in western Nevada County to get a Tesla charging station, increasingly a draw for affluent tourists, our magazine has learned. More electric vehicles are on the road, with Northern California ranked as the top EV region, as we reported in our fall issue. The stations […]

The Snowball Express

IN THE 1930S, VISITORS TRAVELED from the Bay Area and Sacramento to Truckee on Southern Pacific railroad’s “Snowball Express.” Now our magazine calls the internet the “Snowball Express”—to spread the word about our region’s burgeoning food, wine and beer, and music and arts scene, with a “snowballing effect.” This is one reason we also have […]

Our magazine is being distributed at the Bay Area Travel Show, drawing 20,000 people

The winter issue of our magazine is being distributed this weekend at the Bay Area Travel & Adventure Show at the Santa Clara Convention Center. We also are promoting our mobile-friendly website at the show. Nevada County and Placer County are participating in the annual show. “If you’re a lover of ‘all things travel,’ and […]

Read the Summer 2014 issue of Sierra FoodWineArt magazine

Click HERE to read a digital edition of our summer 2014 issue, now circulating.

AAA projects Fourth of July travel increase

AAA Travel projects 41 million Americans will journey 50 miles or more from home during the Independence Day holiday weekend, a 1.9 percent increase from the 40.3 million people who traveled last year and a nearly 14 percent increase compared to the Memorial Day holiday weekend. The majority of travelers will be celebrating their freedom […]

Memorial Day travel expected to reach a new post-recession high

AAA Travel projects 36.1 million Americans will journey 50 miles or more from home during the Memorial Day holiday weekend, a 1.5 percent increase from the 35.5 million people who traveled last year. Kicking off the summer driving season, more than eight in ten travelers will be driving to their destinations. The Memorial Day holiday […]

Visit our new mobile-friendly website

Sierra FoodWineArt magazine launched a new mobile-friendly website geared for travelers to the Sierra Foothills and Northern Sierra during the Bay Area and Los Angeles Travel & Adventure Shows this winter. The shows — among the largest travel shows in the country — drew thousands of people, including speakers such as travel legend Rick Steves […]

S.F. Airport offers dog “wag brigade” for weary travelers

We’ve written about riding a tram or chairlift with your dog in the summer for a hike at Northstar or Squaw. And we’ve written about other pet-friendly travel at wineries, restaurants, and inns & B&Bs. Now the San Francisco International Airport (SFO) announced the launch of a new program, titled “Wag Brigade,” to bring trained […]

Exclusive: A farm-to-fork theme mulled for California State Fair in 2014

A fresh, local food theme, such as “From Our Land to Your Table,” is being considered for the California State Fair on July 11-27, 2014, we’ve learned. No final decision has been made, but it reflects the boom in the fresh, local food movement that is spreading throughout Northern California. We’d certainly applaud that theme. […]

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