Truckee named the No. 1 coolest ski town in North America for 2018

The Matador Network, a travel media website, has ranked Truckee the No. 1 coolest ski town in North America:

“Truckee is rad because it sits in the middle of more ski areas than anywhere else in the West, and yet has none of the glitz of places like Aspen or Jackson. There are more than half-dozen ski areas to choose from, including Donner, Northstar, Alpine Meadows, Mt. Rose, and — most notably — Squaw Valley.

“Squaw deserves special mention as host of the 1960 Winter Olympics, and home to crews of wilderness athletes such as the late Shane McConkey, who have pushed backcountry skiing and sky sports to a completely new level.”

(Photo: Corey Rich at Northstar)

Here’s a video from the Town of Truckee Chamber of Commerce: