Stucki Jeweler’s “Free if it Snows” promotion: “One of our favorite things”

“Silver and gold, silver and gold. Everyone wishes for silver and gold.”

—BURL IVES

IMAGINE RECEIVING FREE JEWELRY IF IT SNOWS ONE INCH during any 24-hour period between December 10-31. The burly balladeer Burl Ives surely would have applauded that.

For the 11th straight year, Stucki Jewelers of downtown Grass Valley, the region’s oldest continually operating jewelry store, is offering a “free if it snows” promotion for Christmas.

Here are the basics: buy jewelry on Friday, Saturday or Sunday, November 29-December 1, and if at least one inch of snow falls at the Nevada County Airport during any 24-hour period between December 10-31, your purchases are free. (Visit FreeIfItSnows.com to read the complete rules).

In past years Stucki has refunded over $55,000 to customers from the “free if it snows” program. And happily, too, since Stucki owners James and Nicole Arbaugh had a “snow” insurance policy.

The Arbaugh’s jewelry store is a case study in how focusing on creativity, quality and customer service
can help grow your business.

Experience counts too. Stucki has been in business since 1904. The store has two full-time jewelers on site, and James is a Graduate Gemologist from the prestigious Gemological Institute of America. He has worked at Stucki since 1997.

The Arbaughs are known for their customer service. Even customers who move away to bigger cities still turn to them for repair work, cleaning and other services.

James and his staff provide gold and platinum jewelry repair, jewelry cleaning, ring sizing, tip-and-prong repair, and insurance and estate appraisals. Need a watch band adjustment or a new watch battery? Stucki is the place for that too.

The store’s jewelers also create stylish custom jewelry, including pendants fashioned out of gold-bearing quartz from the nearby Original Sixteen to One Mine in Alleghany.

Stucki has a CAD-based software program called “matrix” that lets customers sit at the counter and design their own jewelry. It also is skilled at restyling treasures that have been handed down within a family — a growing trend nowadays.

148 Mill St., Grass Valley, 530-272-1266 FreeIfItSnows.com

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