Stucki Jeweler’s “Free if it Snows” promotion: “One of our favorite things”

“Silver and gold, silver and gold. Everyone wishes for silver and gold.” —BURL IVES IMAGINE RECEIVING FREE JEWELRY IF IT SNOWS ONE INCH during any 24-hour period between December 10-31. The burly balladeer Burl Ives surely would have applauded that. For the 11th straight year, Stucki Jewelers of downtown Grass Valley, the region’s oldest continually […]

Stucki Jewelers: A model for Main Street

MOM AND POP STORES ARE THE “economic engine” for the foothills and Sierra. But they face many challenges: big box stores, Amazon.com and population declines. On the other hand, independent businesses that provide unique products or services will continue to thrive, experts say. Fine jewelry retailers are a prime example. The reasons are multifold: Jewelry—an […]