Nevada City Seafood arrives straight from the wharf

FRESH MOUNTAIN TROUT IS JUST OUTSIDE our door in the Sierra. But finding fresh seafood and shellfish is a challenge.

Enter Nevada City Seafood, which sells some of the freshest seafood around. Owner Eric Juell sends his custom refrigerated truck to San Francisco wharfs several times weekly to bring fresh seafood back to the

This winter, you can find Dungeness crab, halibut, petrale sole, swordfish, salmon, oysters, clams, mussels and more in Eric’s market. He filets the seafood when it arrives from the docks in a new, custom facility, helping to ensure its freshness.

“You won’t find any fresher seafood around here,” says Eric. Eric has built a loyal following, because
customers can taste the difference. He blasts daily specials to customers via email. Winter delicacies include Florida stone crab, hard to find around here.

Eric also sells home-made cioppino and clam chowder—classic winter-time fish comfort foods. His regulars also include local restaurants.

All year long, Eric offers demonstrations and classes for preparing fish, ranging from cioppino to sushi. He recently teamed up with Sierra Starr Vineyard & Winery for a champagne and oyster tasting party.

This foothill fishmonger’s success is prompting him to expand. This winter, he and his wife, Enedina, are planning to open a second store at the new Nevada City Marketplace in the historic downtown.

The Marketplace will be a “year-round” farmer’s market, featuring Eric’s fresh fish and local, organic fruit and veggies, redolent of San Francisco’s Ferry Building or Oakland’s Rockridge Market.

Down the road, Eric also would like to open an oyster bar in the new space, just like the one you see at the Ferry Building. He’ll offer fresh oysters, chowder and beer on tap. Jewell’s experience includes working for Spenger’s Fresh Fish Grotto in Berkeley, a well- known fish restaurant and seafood market.

He also sells fish at the local farmer’s markets in the summer, and people line up to buy his fish. “It’s healthy and convenient,” as one customer puts it.

Nevada City Seafood
1020 Whispering Pines, Ste. G, Grass Valley

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