Grape Expectations: Wine predictions for the New Year

MORE “20-SOMETHING” WINE DRINKERS Millennials are drinking more wine than Boomers. One estimate predicts that millennials will hold the largest share of U.S. wine consumption in 2026. “Millennials have shown limited interest in the lowest-price wine segment, and as a result they made an outsize contribution to the growth of premium wines,” according to L.E.K. […]

Sparkling wine is becoming an everyday wine

LIKE MANY OF YOU, OUR PARENTS USED to reserve sparkling wine and champagne for special occasions—Thanksgiving, Christmas, New Year’s Eve and big events. But younger people are embracing sparklers as more of an everyday wine and drinking it year-round. On a trip to Italy this summer, we noticed scores of younger people drinking Prosecco, Italy’s […]

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