Ski Resorts 2.0: Resorts reinvent themselves

LIKE A NORMAN ROCKWELL PAINTING, the old-school ski experience — focused on skiing all day, in deep snow, and après ski in long johns — has become a thing of the past. Ski resorts are reinventing themselves in the face of global warming, competition and changing demographics. More of them are “weatherproofing” their businesses to […]

Beyond the ski slopes: “Make your business about more than the snowfall”

“Make your business about much more than the snowfall” – Vail Resorts CEO Robert Katz THE “SNOWMAGEDDON” IN THE SIERRA last season — over 60 feet of glorious white stuff — reminded us of skiing’s glory days over 40 years ago when the sport boomed as a main- stream leisure activity. We were in high […]

Squaw Valley|Alpine Meadows takes top spot among 20 ski areas nominated in North America

Out of the 20 resorts nominated by a panel of pro skiers and snowboarders, USA Today and 10Best announced that their readers have selected Squaw Valley Alpine Meadows as the winner of the 2016 Readers’ Choice Poll for ‘Best Ski Resort’. “Our team is thrilled to be recognized as the USA Today and 10Best Readers’ […]