Ski Resorts 2.0: Resorts reinvent themselves

LIKE A NORMAN ROCKWELL PAINTING, the old-school ski experience — focused on skiing all day, in deep snow, and après ski in long johns — has become a thing of the past. Ski resorts are reinventing themselves in the face of global warming, competition and changing demographics. More of them are “weatherproofing” their businesses to […]

Squaw Valley, Alpine Meadows is open for Thanksgiving

Following last week’s early-season snowfall, Squaw Valley Alpine Meadows is open for skiing, riding and activities seven days a week. The resort is operating 11 lifts from 9 a.m. to 4 p.m., giving skiers and riders access to 39 trails and 16 groomed runs. With terrain for all abilities, including the High Camp beginner area, […]

January snowfall tops 45-year historic record at Squaw Valley-Alpine Meadows

More than 15 feet of snow has fallen at Squaw Valley-Alpine Meadows since the beginning of the New Year, topping the resort’s 45-year historic record for January snowfall of 175 inches during the 1981-82 season. The resort has already reached two thirds of its average annual snowfall of 450 inches with months left to go […]

Squaw Valley|Alpine Meadows takes top spot among 20 ski areas nominated in North America

Out of the 20 resorts nominated by a panel of pro skiers and snowboarders, USA Today and 10Best announced that their readers have selected Squaw Valley Alpine Meadows as the winner of the 2016 Readers’ Choice Poll for ‘Best Ski Resort’. “Our team is thrilled to be recognized as the USA Today and 10Best Readers’ […]

Tahoe ski resorts welcome two feet of fresh snow

“Storm total snow accumulations: 12 to 24 inches above 7,000 feet, with 6 to 12 inches between 6,000 and 7,000 feet, including Lake Tahoe. Highest accumulations will be along and west of Highway 89 and above 7500 feet in Mono County. Two to six inches east of Highway 395 in Mono County,” according to the […]

What’s new in Placer County and Nevada County CA in Winter 2016

Lake Tahoe Jan. 8, Feb. 5, March 4: Friday Night Tubing Tube under the lights this winter at Tahoe Donner Snowplay until 6:30 p.m. TahoeDonner.com March 3-13: North Lake Tahoe SnowFest North Lake Tahoe celebrates its long winter season with SnowFest, a 10-day event TahoeSnowFestival.com April 1-3: WinterWonderGrass Festival Music, brews and mountains is the […]

Squaw becomes first ski resort to discontinue sale of plastic water bottles

Squaw Valley Alpine Meadows on Thursday announced the implementation of Drink Mtn Tap, a program focused on reducing single-use water bottle usage. The resort will discontinue the sale of bottled water, offer visitors reusable water bottles for purchase at the same price point as disposable bottles, and install 20 new water refill stations across both […]

Farmers Markets flourishing in the Sierra Foothills and Truckee

OUR AREA OFFERS AN ABUNDANCE OF fresh, local produce from dozens of small farms around Nevada City, Grass Valley, Auburn, Loomis and Newcastle. Truckee is served by some in Plumas County, such as Sierra Valley Farms, as well as ones in the foothills. The fresh, local fruits and vegetables, meats, poultry and eggs are sold […]

Deal struck for gondola connection between Squaw Valley and Alpine Meadows

Squaw Valley Ski Holdings, LLC today announced it has reached an agreement with the owner of private land located between Squaw Valley and Alpine Meadows to create a base-to-base gondola connection between the two iconic mountains. The gondola would make it easy for skiers and riders to explore both mountains with a single lift ticket […]

Moms ski free this Mother’s Day at Alpine Meadows

Alpine Meadows ski resort is celebrating Mother’s Day with free lift tickets for moms and $1 mimosas on Sunday, May 11. Moms can ski or snowboard for free all day this Mother’s Day. To redeem the free lift tickets, mothers can bring one of their kids with them to the ticket office, or present their […]

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