Beyond the ski slopes: “Make your business about more than the snowfall”

“Make your business about much more than the snowfall” – Vail Resorts CEO Robert Katz THE “SNOWMAGEDDON” IN THE SIERRA last season — over 60 feet of glorious white stuff — reminded us of skiing’s glory days over 40 years ago when the sport boomed as a main- stream leisure activity. We were in high […]

Squaw becomes first ski resort to discontinue sale of plastic water bottles

Squaw Valley Alpine Meadows on Thursday announced the implementation of Drink Mtn Tap, a program focused on reducing single-use water bottle usage. The resort will discontinue the sale of bottled water, offer visitors reusable water bottles for purchase at the same price point as disposable bottles, and install 20 new water refill stations across both […]

Video: Weekend storm could bring up to 4 feet of snow at high elevations

It’s been snowing at the Truckee-Tahoe ski resorts this week, and they have been making snow all week. A big storm is coming this weekend. More details in this video:

Winter family fun at Lake Tahoe

LAKE TAHOE, TRUCKEE AND THE SURROUNDING high country is a winter paradise. The region is home to more than a dozen ski resorts and cross-country ski areas. Other winter activities include snowshoeing, ice skating, sleigh rides and dog sled tours, an adventure of a lifetime. Watch this inspiring video: More information links: Excellent adventures: Skiing, […]