Grape expectations: Some wine predictions for the New Year
Posted by jeffpelline on April 19, 2017 · Leave a Comment
FOCUS ON MILLENNIALS Millennials are fast becoming the largest wine-drinking population, eclipsing the baby boomers and accounting for 30 percent of wine drinkers. (For more on “Gen Wine,” see our companion website SierraCulture.com.) “What does this mean for wine in 2017?” asks Wine Cooler Direct. “Labels are continuing to get more creative and whimsical, biodynamic […]
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“Gen Wine”: More millennials drinking wine instead of beer
Posted by jeffpelline on February 14, 2016 · Leave a Comment
WE REGULARLY VISIT OUR REGION’S wineries to sip new varietals, taste from the barrel and meet with winemakers. We also enjoy meeting other winery guests. Though most of them are retirees, or boomers like ourselves, we notice more millennials at local wineries and tasting rooms. We’ve run into these unpretentious and adventurous wine drinkers at […]
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