Grape expectations: Some wine predictions for the New Year

FOCUS ON MILLENNIALS Millennials are fast becoming the largest wine-drinking population, eclipsing the baby boomers and accounting for 30 percent of wine drinkers. (For more on “Gen Wine,” see our companion website SierraCulture.com.) “What does this mean for wine in 2017?” asks Wine Cooler Direct. “Labels are continuing to get more creative and whimsical, biodynamic […]

“Gen Wine”: More millennials drinking wine instead of beer

WE REGULARLY VISIT OUR REGION’S wineries to sip new varietals, taste from the barrel and meet with winemakers. We also enjoy meeting other winery guests. Though most of them are retirees, or boomers like ourselves, we notice more millennials at local wineries and tasting rooms. We’ve run into these unpretentious and adventurous wine drinkers at […]

Adventure Towns: The new tech hubs

“MOUNTAIN BURGS AND CITIES WITH the perfect work-life balance aren’t just good for skiing, biking and hiking,” writes Outside magazine. “For years, these areas have reinvented themselves as outdoor-friendly tech alternatives to Silicon Valley.” Outdoor-friendly tech towns with the lure of a work-life balance, along with a growing culinary and arts scene, offer the special […]

“New Boomer” Economics

Call them millennials, the iGeneration or “New Boomers.” Though our region is known for attracting retirees, we think this younger generation can also help invigorate the area. The rest of us need to do our part to attract them and retain them—creating more job opportunities, for example. But we offer many attractions to “New Boomers,” […]

Whole Foods to open “value-oriented” markets geared to millennials starting next year

Editor’s note: This information was contained in the latest earnings report of Whole Foods Market: “Today, we are excited to announce the launch of a new, uniquely-branded store concept unlike anything that currently exists in the marketplace,” said Walter Robb, co-chief executive officer of Whole Foods Market. “Offering our industry-leading standards at value prices, this […]