The Sierra and its surrounding foothills: A model for sustainability

“Of all the mountain ranges I have climbed, I like the Sierra Nevada the best,” John Muir wrote in The Atlantic magazine in 1899. “Its marvelous beauty, displayed in striking and alluring forms, woes the admiring visitor.” Writings by Muir and Mark Twain, and photos by Ansel Adams have introduced multiple generations to Yosemite, Lake […]

“New Boomer” Economics

Call them millennials, the iGeneration or “New Boomers.” Though our region is known for attracting retirees, we think this younger generation can also help invigorate the area. The rest of us need to do our part to attract them and retain them—creating more job opportunities, for example. But we offer many attractions to “New Boomers,” […]