Nevada City: A mix of old and new

Like other Gold Rush-era towns, “the past is always present” in Nevada City. The entire downtown is registered as a historic landmark. “Preservation has been the byword in Nevada City, and the town’s commitment to it began as a happy alternative to a threatening civil war between hippies from the Bay Area and the more […]

“Old Tahoe” is new again

MARK ZUCKERBERG HELPED USHER in the era of social media when he co-founded Facebook in 2004 — and his success made him a multi-billionaire. But when it comes to his own lifestyle, Zuck has embraced the theme of “what’s old is new again,” spending $59 million this spring to purchase two circa-1920s properties on the […]

Visit Nevada City: Home to the South Yuba River

  SPRING IS A GLORIOUS TIME to visit the Gold Rush towns in the foothills, and few are more picturesque and enjoyable than Nevada City. Wildflowers are in full bloom on surrounding hillsides and along the wild and scenic South Yuba River. The 59th annual Nevada City Bicycle Classic is June 1-2. It is one […]

Economic Renewal in the Sierra Foothills and High Sierra

SPRING IS A TIME TO REGENERATE, and our region is experiencing its own growth and renewal — throughout the Sierra Foothills and in the High Sierra. New restaurants and cafes are opening, award-winning wineries and craft breweries are expanding, and the arts and culture scene is booming. Our region is unique in California as a […]

The Rebirth of Main Street

ONCE THE EPICENTER OF RETAIL, America’s malls are struggling: “An Ode to Shopping Malls — farewell, pleasure palaces of days past,” The New York Times reported. “A historical anachronism,” the New Yorker declared. “The culture that spawned satire like Mallrats seems increasingly dated, ever cartoonish,” The Guardian concluded. Our historic downtowns across America — including […]

National Exchange Hotel Co. purchases the National Hotel for its flagship brand launch

Editor’s note: Managing Partner Jordan Fife, whose National Exchange Hotel Company is acquiring The National Hotel, emailed our magazine this press release: Famed historic hotel, The National Hotel, has been acquired by The National Exchange Hotel Company and will be the launch of the brand’s flagship location in Nevada City, CA, which has been named […]

Nevada City on cover of Sunset: praised for its arts scene

Nevada City has been named in a number of “best of” lists, including one in Outside magazine, as we’ve regularly reported (examples are here, here and here). Now Sunset magazine has named Nevada City No. 1 on its 2017 “Best Value Towns” list. In an interview, Sunset also cited the town’s arts scene: “It has a long […]

Nevada City named one of the top 15 small cities in California

“When thinking of California, many people are familiar with cities such as San Francisco, Los Angeles, and San Diego. The Golden State is also home to many picturesque small towns and villages that will inspire every visitor,” according to 101USA.com. “We’ve put together a list of some of the loveliest places to be found in […]