A “summer bucket list” for Truckee

WITH A MOTTO “BASE CAMP for a big life,” Truckee and the surrounding area offers exceptional outdoor adventures, shopping, dining, and arts and culture. The town is booming too. Examples include the Truckee Railyard project, which is going to double the size of the 150-year-old downtown core. The project includes new housing, artist lofts, retail, […]

The Rebirth of Main Street

ONCE THE EPICENTER OF RETAIL, America’s malls are struggling: “An Ode to Shopping Malls — farewell, pleasure palaces of days past,” The New York Times reported. “A historical anachronism,” the New Yorker declared. “The culture that spawned satire like Mallrats seems increasingly dated, ever cartoonish,” The Guardian concluded. Our historic downtowns across America — including […]

Our New Gold Rush

PROSPERITY HAS COME TO OUR region in different forms, starting with the Gold Rush. “Gold was discovered just to the south of here in January 1848. You could literally pick it up in the creeks,” recalls author Jordan Fisher Smith in a recent documentary called “Redefining Prosperity: The Gold Rushes of Nevada City.” But that […]

Boomtowns: Redefining the Sierra Foothills and Truckee-Tahoe region

IN THE PAST DECADE, SACRAMENTO HAS been emerging from San Francisco’s shadow. Once dubbed a “cow town,” it has become known as “America’s farm to fork capital,” showcasing the region’s agricultural bounty and some stellar restaurants and craft breweries. The new Golden 1 Center, whose food concessions are locally sourced, and adjacent Kimpton Sawyer Hotel […]